So are there any opportunities for change in this industry? Two people decided to give it a try. They jointly participated in the writing of a thesis report on smoking, and in the process found that most smokers like to smoke in public, and this behavior will have a negative impact on the health of the surrounding population, so after they get their degree, The two decided to develop a revolutionary smoking product.

They found that “the tobacco industry is an industry with a low innovation rate but an extremely large market scale.”

Smoking as a common hobby of the two also gave both parties interested in research. Due to the heavy workload, both of them like to smoke when they come out to breathe. Monsees majored in product design, and Bowen majored in mechanical engineering. In 2004, the two founders of Juul, James Monsees and Adam Bowen, both went to graduate school at Stanford University. The two belong to different majors. How did juul, which used to be the world’s best companies such as airbnb and uber, the “Apple” of the e-cigarette industry, get to this day? 01 The history of Juul’s rise Juul used to be a myth in the e-cigarette world, but now it is embarrassed on all sides.Īccording to the Wall Street Journal’s Chinese website on the 29th, North Carolina Attorney General Josh Stein said on Monday that an agreement had been reached with Juul at the price that Juul would pay $40 million and carry out “major reforms” to its business methods.įor Juul, this settlement has just begun, and there are still 12 state government lawsuits against the company and hundreds of individual lawsuits waiting for the company to resolve.įrom a global perspective, juul has already lost its leading position in the e-cigarette industry, and is far behind e-cigarette manufacturers such as RELX. dollars, it also took three years. Maybe no one can understand the sorrow of this experience better than Juul. dollars in valuation, this company used 3 years, and from 38 billion U.S. In an industry with unlimited opportunities, falling from No1 in the industry, losing 90% of its valuation, and founders leaving one after another, what does it feel like to be involved in lawsuits?įrom 0 to 38 billion U.S.

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